Examples - Challenge, Action, Results

Women’s Health Care

Large pharmaceutical company wanted to know status of products in development for osteoporosis

• DPS conducted literature searches, attended scientific meetings and interviewed key opinion leaders
   
• Company was able to learn on what attributes of their product were most important and used this knowledge for development and market positioning

Pharmaceutical company with no experience in Women’s Health Care was considering purchase of company with major presence in that area.

• DPS evaluated contraception and hormone replacement markets including marketed and pipeline products
   
• Company was able to learn more about the field but, ultimately, decided not to pursue acquisition based on financial issues

Major pharmaceutical company wanted to know potential for novel contraceptive products

• DPS conducted literature searches. Interviewed key opinion leaders and contacted smaller companies
   
• Company had information that they needed to make a decision